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Selena shines in music, fashion, and design

Although Selena Quintanilla Pérez, better known as Selena, followed in the footsteps of pioneering Tejana (Texas-Mexican) women solo singers such as Lydia Mendoza, Chelo Silva, Laura Canales, and Patsy Torres—as well as influential duos like Carmen y Laura, Las Hermanas Cantú, and Las Hermanas Gongora—she made the most significant impact in transforming both the sound of Tejano music and popular culture. Selena began singing at the age of 6, after her father, Abraham, recognized her remarkable vocal talent. Although she loved singing, performing did not come naturally to Selena. As she recalled in an interview, “I started singing when I was six and a half and we’d perform for relatives. My father would do this show-off-the-kids type of thing. I was very shy, and I hated it. I used to cry and throw my little tantrums. I didn’t want to sing in front of anybody because I was too shy.”

Selena tribute mural in Puerto Vallarta, Jalisco, Mexico.

A former member of the doo-wop band Los Dinos, Abraham served as the family’s primary musical influence and quickly involved Selena’s older siblings in her musical journey. Her brother, A.B., became the lead guitarist and producer of much of her music, while her sister, Suzette, stood out as the only prominent female drummer in contemporary Tejano music. Originally, the group performed under the name Southern Pearl and was deeply influenced by country music. Selena’s early performances took place in the family’s restaurant, Papagallo’s, where she regularly sang for customers, and one of her first live performances on television was on the local program The Johnny Canales show in Corpus Christi, Texas.

A Selena fan’s jacket.

Although Selena’s performances at local venues launched her career as a vocalist, she faced significant challenges finding audiences in larger venues. As she explained in an interview, “When we started performing . . . we struggled because when you’re a new group, no one’s going go pay money to see you, especially if you’re not with a large recording company, if you don’t have distribution, or publicity, or any promotion. You’re just there. It’s very difficult. Another problem was that I was so young and a girl. And, with a lot of promoters–and it still exists, although not as much as before–there’s the issue of machismo. They would tell my father straight to his face, ‘Not only is she too young, but there’s no way she could draw like a male artist.’ And, with that my father, the more the people shut doors on him, the more determined he becomes to prove them wrong.” By 1994, estimates of Selena’s net worth exceeded $5 million, yet she continued to live in the working class Molina neighborhood of Corpus Christi, next door to her parents.

A 1994 performance in San Antonio, Texas. Photo credit: Yvette Chavez.
Posing with her younger fans.

One of Selena’s greatest accomplishments was the remarkable success she achieved within the Tejano music genre. Not only did she open the door for a new generation of young women to enter the field, but she also expanded the reach of Tejano music to audiences it had never previously reached. While established Tejano groups like La Mafia and Mazz had built followings in northern Mexico and Mexico City, Selena y Los Dinos brought this distinct cultural sound to Puerto Rico, Central America, and across Mexico. At the time of her death, the group had scheduled tours in Chile, Brazil, and Venezuela. Unlike any Tejano artist before her, Selena both transformed the genre and brought its regional identity to a wider international stage.

Selena’s remarkable creative talents also extended into the realms of fashion and design. From a young age, she devoted herself to clothing design, often creating and sewing many of the outfits she wore during her concerts. Early sketches and drawings reveal her ambition to launch her own fashion line, which she initially named Moonchild–a reference to the Greek origin of her name. In 1992, Selena realized that dream by launching her own clothing line and opening the first Selena Etc. Boutique-Salon in Corpus Christi, Texas. She later expanded with a second boutique in San Antonio.

This according to the entry on Selena by Deborah Vargas in Latin music: Musicians, genres, and themes (2014). Find it in RILM Music Encyclopedias.

Below, Selena performs Fotos y recuerdos in 1994, a reworked version of The Pretenders song Back on the chain gang.

Related Bibliolore posts:

https://bibliolore.org/2021/04/16/selena-crosses-over/

https://bibliolore.org/2024/09/21/the-voice-of-el-pueblo/

https://bibliolore.org/2015/08/05/emma-abbott-in-the-heartland/

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Filed under Performers, Popular music, Reception, Voice