Tag Archives: digital technology

Performing the imaginary in pop music

In recent years, digital technologies have enabled a blending of the real and imaginary within the broader event sector. Such events have blurred the lines between art, leisure, information, and entertainment, offered in an expanding array of multimedia spectacles. These advancements have enhanced visual presentations, incorporating programming, lighting, projections, special effects, and holograms to create seamless combinations of reality and fantasy. The rise of holographic companies in stage design has allowed audiences to experience performances by deceased musicians such as Tupac Shakur, Maria Callas, Roy Orbison, Teresa Teng, and Whitney Houston. Digital holography has also paved the way for virtual pop stars, including Hatsune Miku from Japan and Luo Tianyi from China. These characters are products of a blend of voice software, idol industry frameworks, and fan-driven creativity, enabling entirely new forms of entertainment and audience engagement.

Promotional material for a Whitney Houston hologram concert.
Luo Tianyi, a virtual pop star from China.
A Tupac Shakur hologram performs a live concert.

Like digital technologies, social media and smartphones are deeply embedded in the environments and material circumstances through which we experience, interpret the world, and connect with others. Rather than external forces acting on us, such tools are integral to our daily lives. Platforms–the systems, processes, and relationships they encompass–have also become increasingly significant in shaping, mediating, and expanding our understanding and experience of popular music. The rise of digital platforms, streaming services, and social media requires a rethinking of the economies and industries of popular music, along with the evolving dynamics between recorded and live music. This is particularly relevant in the context of live performances, where digital technology has played a significant role during a period when live events gained increasing commodity value within the “experience economy”, especially as concert ticket prices skyrocketed and the cost of recorded music formats fell.

This according to “Stages, platforms, streams: The economies and industries of live music after digitalization” by Zhang Qian and Keith Negus (Popular music and society 44/5 [2021] 539–557; RILM Abstracts of Music Literature, 2021-17913).

Below, watch a Maria Callas hologram performance, backed by a live symphony orchestra and a video of a Teresa Teng hologram performance with Jay Chou.

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Filed under Curiosities, Mass media, Performers, Science, Voice

Beethoven’s ninth in millennial culture

For nearly two centuries, Beethoven’s ninth symphony, which premiered on 7 May 1824 at the Theater am Kärntnertor in Vienna, has held musical audiences captive. Few other musical works hold such a prominent place in the collective imagination, and each subsequent generation has rediscovered the work for itself and made it its own. Understanding the significance of the symphony in contemporary culture requires a dialog between Beethoven’s world and ours, marked by the earth-shattering events of 1789 and of 1989.

What is special about the ninth in contemporary millennial culture is that the music is encoded not only as score but also as digital technology. We encounter Beethoven 9 flashmobs, digitally reconstructed concert halls, globally synchronized performances, and other time-bending procedures. The digital artwork 9 beet stretch by Leif Inge, for instance, presents the ninth at glacial speed over the span of 24 hours, challenging our understanding of the symphony and encouraging us to confront the temporal dimension of Beethoven’s music. In the digital age, the ninth emerges as a musical work that is recomposed and reshaped; robust enough to live up to such treatment, and continually adapting to a changing world with changing media.

A presentation of <9 beet stretch> by Leif Inge.

Learn more in Beethoven’s symphony no. 9 by Alexander Rehding (New York City: Oxford University Press, 2018). [RILM Abstracts of Music Literature 2018-4097]. In case you missed it, the 200th anniversary of the premiere of Beethoven’s ninth symphony was on 7 May 2024.

Below are three videos of Beethoven flash mobs in Hong Kong, in Minneapolis, Minnesota, and the last in Azerbaijan.

Hong Kong
Minneapolis
Azerbaijan

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Filed under Classic era, Performers, Reception, Space

AI voice and the posthuman

AI voice, as a groundbreaking phenomenon, highlights two possible meanings that are often not problematized: the voice embedded into AI-based devices and the voice created using AI algorithms. To clarify the distinctions and the intersections of these two meanings, approaches inspired by media archaeology and social constructionism may be used to explore a social phenomenon constructed by the interaction of a discursive level of representation and a non-discursive level of material practice and operation.

The interaction of these two levels results in a tension between anthropocentrism and posthumanism–a characteristic of AI voice. Two case studies represent this tension, namely the commercial of the smart speaker Amazon Alexa and the phenomenon of voice cloning. While the first example demonstrates how at a discursive level the “voice in the machine” is represented to personify AI technology, the second, which consists in the possibility of reproducing the features of an embodied and personal voice, provides an example of how the materialization of that cultural idea depends on the technical possibilities and material practices required by data-driven algorithms.

Read on in “AI voice between anthropocentrism and posthumanism: Alexa and voice cloning” by Domenico Napolitano (Journal of interdisciplinary voice studies VII/1 [August 2022], 35-49).

Below is a video that jokingly explores the voice behind the Amazon Alexa.

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Filed under Acoustics, Sound, Voice