Corn chip music

corn chip music

US patent 7942311, granted 17 May 2011 to George Eapen of Frisco, Texas, describes a  method for identifying sequenced flavor notes in a food product and developing a musical passage that represents or artistically relates to the tasting experience of the flavor notes. The passage is played and listened to concurrently with tasting the food product, thus producing a combined sensory experience.

The document includes data from a panel testing of a salsa verde flavored corn chip, which identified the flavor notes cilantro, tomatillo, lime, and an unspecified “spice flavor”. The inventor explains how these flavor notes can generate musical passages.

Eapen assigned rights to the patent to the corn chip giant Frito-Lay, presumably for its use in their marketing of corn chips.

This according to “Music to your tongue: In a bid for more emotional snacking, Frito-Lay patents culinary theme songs” by Marc Abrahams (BetaBoston 17 July 2014). Above, Eapen’s musical depiction of salsa verde flavor notes (click to enlarge); below, some of his related work for Frito-Lay, with cameos by The Black Eyed Peas.

1 Comment

Filed under Food, Popular music

One response to “Corn chip music

  1. Reblogged this on Cultural Organology and commented:
    Most certainly one of today’s most entertaining, and flavorful, examples of cross-domain use of music…

    Like

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