33 1/3 global

 

In August 2017 Bloomsbury launched 33 1/3 global, a series of short music-based books related to but independent from their series 33 1/3. The new series brings the focus to music throughout the world, starting with Supercell’s “Supercell” featuring Hatsune Miku by Keisuke Yamada, in the subseries 33 1/3 Japan.

The lead singer on Supercell’s eponymous first album is Hatsune Miku (初音ミク), a Vocaloid character created by Crypton Future Media with voice synthesizers. A virtual superstar, over 100,000 songs, uploaded mostly by fans, are attributed to her. By the time Supercell was released in March 2009, the group’s Vocaloid works were already well-known to fans.

This book explores the Vocaloid and DTM (desktop music) phenomena through the lenses of media and fan studies, looking closely at online social media platforms, the new technology for composing, avid fans of the Vocaloid character, and these fans’ performative practices. It provides a sense of how interactive new media and an empowered fan base combine to engage in the creation processes and enhance the circulation of DTM works.

Below, Hatsune Miku in action.

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Filed under New series, Popular music, Reception, World music

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