From 1918 to 1928, Tin Pan Alley solidified its connection with the film industry. Although early films lacked sound, music played a crucial role in enhancing the viewing experience, often provided live by a pianist in theaters. Charles N. Daniels, writing under the pseudonym Neil Moret, teamed up with lyricist Harry Williams to compose the first commissioned title song for a film. The song, Mickey, was released by Daniels and Wilson in 1918 to coincide with the film’s debut, starring Mabel Normand, whose image was featured on the sheet music cover. Later that year, Mickey was acquired by Waterson, Berlin, and Snyder, who published it in two small editions, helping to launch the trend of title songs that remains popular to this day.
Many famous silent film stars, such as Charlie Chaplin, Mary Pickford, and Pearl White, graced the covers of sheet music as early as 1914. March of the movies by M. A. Althouse (1915) features an illustration of an audience in a nickelodeon, watching Chaplin in his tramp costume, accompanied by a pianist in the pit. Those Keystone comedy cops by Charles McCarron (1915) showcases a classic photo of Mack Sennett’s Keystone cops on the cover, with Ford Sterling on the phone and Roscoe “Fatty” Arbuckle eavesdropping on the conversation. Over the next twenty years, the film industry would become a powerful promoter of songs, with major studios even acquiring some of Tin Pan Alley’s most prominent firms to manage their musical needs.
The composer Ernö Rapée helped popularize the use of thematic music—stock melodies designed to accompany common silent film scenes—through two well-known collections he published in the mid-1920s. Many orchestra leaders in smaller towns and cities relied on these books as a guide to provide music for films. Rapée also composed several original scores, with his most famous being the 1926 What price glory? The theme song from the film, with lyrics by Lew Pollack, became a major hit under the title Charmaine.
Below is a recording of Charmaine performed by David De Groot and The Piccadilly Orchestra in 1927.
The advent of talking pictures made music’s role in film even more crucial. Broadway musicals were a natural fit for adaptation to the new medium, and film studios quickly realized the need to hire composers and lyricists to create both background music and songs for their films. Hit songs also served as excellent promotional tools to attract audiences to theaters, prompting studios to acquire music publishers to profit from their catalogs. Major studios like Warner Bros., MGM, and Paramount became heavily involved in music publishing.
The Great Depression had a significant impact on Broadway, forcing many writers who relied on the numerous revues and shows to turn to Hollywood for work. While some were dissatisfied with how their songs were often treated as mere commodities—added or removed from films at will—others found the medium creatively fulfilling. Over time, unique musical films emerged featuring songs that were just as memorable and well-crafted as the Broadway hits of the Tin Pan Alley era.
This according to Tin Pan Alley: An encyclopedia of the golden age of American song (2012). Find it in RILM Music Encyclopedias.
Related posts in Bibliolore:
https://bibliolore.org/2023/01/23/random-film-accompaniment/
