Trade cards, which disseminate advertising by fostering cartophilia, have been issued since the early nineteenth century. Some are sources for music iconography, depicting musicians, composers, or dramatic works; those issued by instrument makers often depict their wares in attractive settings.
The card shown above (recto and verso) is an example of the latter, printed for the Estey Organ Company. Behind the group of music lovers, two children gaze at the Estey factory, which is now a museum. The company revolutionized musical life in the late nineteenth and early twentieth centuries by using marketing techniques like this card to place Estey organs in homes and institutions throughout the world.
