In new video media there is a possibility for a profound change in the representation of sex, eroticism, gender, and sexuality. Freud’s concept of primary narcissism provides important insights into digital imagery, not least in the construction of female spectatorship.
For example, David Fincher’s video for Madonna’s Vogue enacts a sense of femininity as masquerade; the act of masquerade allows women to merely play a role rather than actually becoming it, thus simultaneously fulfilling and parodying expectations.
This according to “Rolling and tumbling: Digital erotics and the culture of narcissism” by Sean Cubitt, an essay included in Sexing the groove: Popular music and gender (London: Routledge, 1997, pp. 295–316).
Above and below, the video in question.