Lady Gaga went from nowhere to everywhere in just 18 months due to many factors—not least, to her unprecedented and canny use of social networking.
Gaga used Internet tools to craft her personal mythology, and continues to use them to keep in constant contact with her fans. She has millions of Twitter followers, and is the first musician ever to garner one billion hits on YouTube, where she uploads her videos for free.
This according to Poker face: The rise and rise of Lady Gaga by Maureen Callahan (New York: Hyperion, 2010). Below, the 2008 video that inspired the book’s title.
Related post: Social media, celebrity, and popular music
