In Ghana, hip hop music and culture have morphed over two decades into a whole new genre called hiplife—not merely an imitation or adaptation of hip hop, but a revision of Ghana’s own century-old popular music called highlife.
Local hiplife artists have evolved an indigenization process that has facilitated a dynamic youth agency that is transforming Ghanaian society. These social shifts, facilitated by hiplife, have occurred within Ghana’s corporate recolonization, serving as another example of how neoliberalism’s global free-market agenda has become a new form of colonialism. While hiplife artists are complicit with these socioeconomic forces, they also create counter-hegemonic projects that challenge this context while also pushing aesthetic limits.
This according to The hiplife in Ghana: The West African indigenization of hip hop by Halifu Osumare (Basingstoke: Palgrave Macmillan, 2012).