Industrial musicals

bathroomscover

From the 1950s to the 1980s U.S. corporations commissioned a vast array of lavish, Broadway-style musical shows that were only for the eyes and ears of employees.

These improbable productions were meant to educate and motivate the sales force to sell cars, appliances, tractors, soda, and a thousand other products.

Though most of these shows were lost to the universe, some were recorded and distributed to convention attendees via souvenir vinyl records.

This according to Everything’s coming up profits: The golden age of the industrial musical by Steve Young and Sport Murphy (New York: Blast, 2013). Above, the cover of the souvenir album from American Standard’s 1969 musical The bathrooms are coming! (click to enlarge). Below, the music video from General Electric’s 1973 show Got to investigate silicones.

You can listen to more songs from industrial musicals here.

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Filed under Dramatic arts, Popular music

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