The woman-fronted group initiated a trend that became internationally associated with the Netherlands and Dutchness. In 2007 the German magazine Rock hard labeled the genre melodic-dark-metal with female vocals, and counted the Netherlands among the leading nations in this field. Within Temptation has received support from the Ministerie van Economische Zaken en Klimaat, which is interested in stimulating the export value and copyright revenues of Dutch artists.
The next step was formal education: Metal Factory was founded in 2013 to teach instrumental skills and the ins and outs of band organization, management, communication, and touring.
This according to “From thrash to cash: Forging and legitimizing Dutch metal” by Pauwke Berkers and Julian Schaap, an essay included in Made in the Low Countries: Studies in popular music (New York: Routledge, 2018, pp. 61–71).
Above, Within Temptation’s guitarist Ruud Jolie teaches at Metal Factory; below, the official Ice queen video.